Case Presentation / Speaking the Language of Value

Dr. Jim Downs presents on case presentation. This is one of the most important aspects of a practice today because it is everything your success hinges on. Case presentation is when a dentist shows a patient what work needs to be done, emphasizing the value that the work will provide. If a patient does not understand the value of the work, they are not going to spend the money to get the work done. When a patient devalues the work, eventually a doctor starts to devalue their work as well.

Underlying fear and doubt is typically what holds patients back from getting necessary work done. The best way that you can present a case is to help replace the fear and doubt with faith and hope. Learn from the expert as he shares how to turn it around.

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